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Out of Home Campaign - Global Advertisers

Posted by Global Advertiser on 03/11/2018
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The efficiency of an OOH advertising campaign is often a result of its originality. Sometimes what seems to be a very simple campaign is actually the result of an original and well executed idea. Using OOH in its “simplest apparel” can bring great results. IBM is a great example of this, winning the Cannes Lions Outdoor Grand Prix in the process. The brand used the OOH medium in its most traditional form and by applying some original thought, made it into smart furniture offering numerous solutions to city dwellers in their everyday lives.

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