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CRM, or customer relationship management, is a strategy that businesses use to manage their interactions with customers and potential customers. It involves using technology and data to understand customers’ needs and preferences, track their interactions with the company, and deliver personalized experiences that foster loyalty and retention.

CRM is becoming increasingly important for businesses of all sizes as customers expect more personalized and seamless experiences. By using CRM, businesses can not only improve customer satisfaction, but also increase sales and profitability.

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