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BBA with a specialization in sports management is designed to prepare students for a management career in professional sports and recreation business. The program focuses on providing core educational skills, foundational understanding, and practice by allowing students to engage in experiential learning along with being made aware of the best practices observed in the business, related sports domains, and other allied industry partners. The course structure, vetted by industry specialists and academic experts, will proffer aspirants with the skills, capabilities, and personality that are required in the sports industry. Students pursuing the BBA Sports Management will engage in a challenging, exciting, academically demanding, and relevant program of study. The program will comprise of approaches embedding work-related learning culture within the curriculum with classes, live sports event management projects, industry mentoring, industry-based seminars, and case studies. Students will be offered hands-on training through event simulations, interactions with sports personalities and executives from the industry, field trips, opportunities to participate in international and national competitions as well as placement possibilities with leading sports organizations worldwide.

Program Code



3 Years, 6 Semesters


Pre University / SYJC / 12th Std. / CBSE / ISC

Program Objective:

Sports Management is all about using management skills to plan, develop, organize, and market sports and related programs. There are numerous types of sports events and management activities that students will be trained on to plan and organize. This program will equip the students with:

•Ability to comprehend knowledge of the Sports industry, to take part in substantive discussions, and to make decisions according to changing circumstances.

•Ability to apply the knowledge gained in the management of sports according to the set operational and strategic aims, to follow t

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